You’re not the only one searching for “how to get more calls for my business”. Also, if you’re a business owner it might be better to focus on what you’re good at and leave the calls to the professionals.
As you probably know, in business, there are two things you want. To sell your service or to sell your product. If the product is great, it will sell itself. But if nobody can find it, how do they buy it?
With marketing and advertising of course. Whether it’s a billboard on the highway or customer word-of-mouth friends, getting the word out is very important.
Why not take advantage of the speed in which you can reach your target audience online? Business owners should all be using digital marketing to boost their visibility online and grow their business.
One strategy to improve search engine rankings and drive traffic is search engine optimization (SEO). If you’re not sure how to do it yourself, you can always get an SEO consultant.
Why does my business need SEO?
Having a website that is fully optimized for search engine results is the first step towards driving more customers to your business. In SEO there are basic fundamentals we use. This includes checklists, pieces of software, and techniques that give us insights into why you’re not showing up in search engines.
SEO in the easiest sense, means to get your business found online and increase your credibility on the internet. Google, Yahoo!, Bing, and other search engines take your online credibility very seriously. Your reviews, seo copywriting, backlinks, and many other factors are taken into account. That’s why it’s important to do it correctly.
More than 80% of people turn to Google to find local services. So having an optimized website could help you bring more customers to your business. Having a dedicated team will help you navigate through all the technical jargon and make sure that your website is SEO-friendly from the outset.
An optimized website can also help you reduce costs related to customer acquisition. One of the biggest challenges for businesses is bringing in new customers. Without new customers, your business will fail.
A website is one of the best ways to bring in new customers.
Why?
Because you can continue to add written content, videos, products, and utilize SEO to get in front of your ideal customers. So instead of finding your customers, your customers find you.
How to get more calls for my business?
Start with a Free Audit
Whatever marketing strategy you implement, it’s imperative to know where your website stands today and how it compares with your competitors. A free SEO audit is the best way to find out if your website needs some work. You can also find out how you can improve your rankings with a few simple changes. An SEO audit will help you identify potential issues with your website that keep it from being at the top of search results.
It will also help you identify areas where you’re succeeding and give you ideas for improving your website even further. An audit also lets you know how you can improve your website’s content, design, and user experience. Fixing issues on your site can bring in more traffic and hopefully convert those visitors into leads.
Have A Responsive Website
If you have a mobile phone, there is a good chance that you do most of your website searching on your phone. Most of us do. That’s why it’s very important to make sure your website looks good on all devices and not just yours.
And the best way to ensure that you stay in front of your customers is to have a responsive website. If your website isn’t responsive, it’s likely that many potential customers will quickly move on and never come back. So that means you lose a sale and your competition will succeed.
Write Compelling Content
“Content is king” and it’s said a lot when it comes to online bloggers, writers, and business owners. Why is content king? Because it’s what the entire internet was created for… information.
Without valuable and insightful information, nobody would be able to find what they’re looking for. But once they find you, you need to make sure that your website is packed with valuable content that addresses all their queries.
If you’re selling a service, answer all of their questions in an FAQ page. If you sell a product, do the same thing. You want your potential customer to have no doubts about clicking that call button, form submission button, or buy button.
With more and more people turning to the internet to find solutions to their problems, your website must provide helpful information. This can be the difference between making a sale and losing the potential customer to the competition.
Promote Your Website On Google And Social Media
Promoting your website on Google is a great way to drive traffic to your site and get more people to find you. To do this, you need to make sure that your site appears in search results when people search for keywords.
There are several ways you can promote your site on Google. One way is through SEO and the other is through Google Ads. You’ll get more views quicker, but it can cost more if you’re in a very competitive market.
This means you’ll pay-per-click (PPC).
For example, If you have a monthly budget of let’s say $300, that’s $10 dollars a day. If you’re a lawyer in Chicago and want to show with Google ads to appear for the word “lawyer”, it will cost you $8.
That means you’ll show up until someone clicks on your ad. You’ll be charged the $8 for that click and your $10 budget is done for the day. That’s why big companies in spaces with deep pockets can dominate little guys. But the little guys can really see some incredible traffic increase and calls from using SEO with the right process.
Hopefully your “how to get more calls for my business” question has been answered. There are other ways to get more calls such as flyers, events, and more. SEO though is a great way to figure out where your online issues sit right now.
And if you don’t want to spend 1-3 years learning SEO software, content strategies, and writing, let Essany Marketing do it for you.
Would you rather focus on what you need to and let us handle the traffic.
