Keyword Research SEO Services

What Is Keyword Research?

Keyword research is the process of identifying and analyzing the search terms that your target audience uses to find information, products, or services related to your business. 

By understanding which keywords are relevant to your business, you can optimize your website’s content and improve your search engine rankings, ultimately driving more traffic and increasing your revenue.

Our keyword research process involves several key steps:

  • Understanding your business: We’ll take the time to learn about your business, your target audience, and your goals. By understanding your unique needs and challenges, we can create a keyword strategy that is tailored to your business.
  • Identifying seed keywords: Seed keywords are the basic search terms that are relevant to your business. We’ll use a variety of tools and techniques to identify these keywords, including brainstorming sessions, competitor analysis, and customer research. Once we have them, we can track our progress of SEO.
  • Analyzing keyword data: Once we have a list of seed keywords, we’ll use keyword research tools to analyze the data and identify additional keywords that are relevant to your business. We’ll look at factors such as search volume, competition, and relevance to ensure that we’re targeting the most effective keywords.
  • Prioritizing keywords: Not all keywords are created equal. Some keywords may have high search volume but also high competition, while others may have lower search volume but more targeted traffic. We’ll prioritize the keywords that are most likely to drive qualified traffic to your website and provide the best return on investment.
  • Integrating keywords: Finally, we’ll work with you to integrate the keywords into your website’s content, meta tags, and other on-page elements. We’ll also provide recommendations for creating new content that targets your chosen keywords, as well as suggestions for optimizing existing content.

At Essany Marketing LLC, we pride ourselves on our data-driven approach to keyword research. Our team of experienced SEO professionals uses the latest tools and techniques to ensure that we’re targeting the most effective keywords for your business. 

Whether you’re just starting out or you’re looking to improve your existing SEO strategy, we’re here to help. Schedule a free 30 minute consultation today!