The Value of Building Backlink Opportunities For SEO



Backlinks are a crucial component of search engine optimization. It’s one of the best ways to give your website some authority online. Whether you’re just getting started with SEO or have been developing your SEO strategy for years, link building is important to know about.

What Are Backlinks / Link Building In SEO?

Link building is also referred to as inbound linking or backlinks. It’s defined as the process of acquiring clickable hyperlinks from other relevant websites which point to the URL of your website.

If the site linking to you has created online credibility, that increases your own online credibility. This credibility is known as domain authority. 

Domain authority is a huge component in search engine optimization and can make a world of difference in your rankings. Backlinks from credible resources can add credibility for you which is very important.

Quality content

Google has its own algorithm that qualifies which websites are respectable and reliable sources of information on the internet.

For example, did you ever notice how when you search for movies or actors in your search engine, always shows up?

That’s because they provide quality information about movies, TV shows, movie reviews, actors, actresses, crew members, and so on. 

Because their website is trying to provide helpful quality information to those searching for movie related content, Google recognizes them as valuable.

But what if had no SSL certificate, constant pop-ups, inaccurate information, and harmful content? Google would recognize this and no longer drive their results to the top of Google searches. 

Other quality sites you’ll notice at the top of Google search engine results are for information, for products, and so forth. If you want to see the power of internal linking, Wikipedia is a great source to take note of.

Your own quality content

Whatever business you’re in, you need to make sure that you’re putting out quality products, and writing quality content with the best of intentions.

If you do, you’ll have more visitors finding you, using your products, leaving positive reviews, and the only direction is up. 

However, if you put out misleading content, sell faulty products, and receive negative reviews, you’ll notice your traffic will decrease. 

Why Are Backlinks Important For SEO?

When you build backlinks, it’s important to think of keeping a good balance between quality and quantity. 

Search engines use hyperlinks to navigate through websites like roads through a country. So the more roads you can take, like the quantity of links, the more places you can end up. 

So for backlink building, quality means having a website that google deems trustworthy linking out to your website. But if you are lucky enough to have quality backlinks from an authoritative website, make sure you hold up your end of the bargain. 

Be sure to have quality, truthful, accurate content on your website. 

If you add quality content across your website, you shouldn’t have any issues gaining backlinks from websites, articles, bloggers, and so on.

How Do I Start Building Backinks For SEO?

One of the easiest ways to get backlinks is through guest posting, which is a low-effort way to link back to other sites. In addition to this, you can get backlinks from specific directories.

An excellent resource for finding directories is to use Once you’ve found some that fit your brand and fit your niche, you can submit your links for review.

Build relationships with other bloggers and websites for backlinks

A powerful way to earn backlinks is to partner with another website and offer a service. In some ways, this is like freelancing. Even if it’s unpaid, it gives you access to other sites that are otherwise difficult to find. 

Look for fellow bloggers or site owners that have good content, and can introduce your brand to their audience. This is a great way to earn a backlink and if your content is good, they won’t mind.

Be sure to give them high praise and how much you look forward to reading their content or their products. Then ask for a guest post, or if they can link out from one of their live posts.

But make sure to focus on building relationships with the webmaster of similar businesses. Do not choose a random business that has no reason giving you a backlink. If you’re kind when you create your email to them, they will appreciate the kind words.

And you’ll be amazed at the opportunities that can come from this.

Not sure you can do this yourself? We can help!

In addition to web development and copywriting, Essany Marketing offers backlink help as a part of our Search Engine Optimization efforts to get you ranked higher on Google.

Are you ready to take your business to the next level?