Why Does Web Design and Development Matter?



Finding the right company to be in charge is a lot more difficult than searching ‘web design near me’ in the search bar. It takes time to build a relationship with a company because at the end of the day, your brand is your baby. So you want your baby to be in good hands.

We love building relationships and ultimately, we want what’s best for you. Whether you’re building a website or creating a brand on social media, your web design is the eye-candy that attracts customers. The colors of your logo and your website should make sense for your business model.

Both web design and development play a significant role in how visitors view your website.

Website design

Clean web design + an easy website layout are a must when you’re trying to showcase your brand. Your website should be attractive and the layout should be easy to navigate.

If it’s not, you will most definitely lose potential customers.

At Essany Marketing, we want your web design to stand out, while maintaining a customer-first approach.

Here are some key benefits of working with our professional web design and development company:

Brand identity

Your website should highlight the services you offer, not just your business name. Not only should your website look good, it should also communicate what your services are about. The best web design should speak to your customers and make sense.

You can go on Google and search ‘affordable website design’ or ‘best website design companies for small businesses’ all day long. Believe me, you’ll find some great companies, and you might even like the price but be aware some companies recycle the same designs.

This means that there is another client of theirs you’ll never know about, so they’ll recycle a design to you.

With Essany Marketing, you’re getting quality to represent the products or services you offer, and establish your brand’s identity.

Creating a logo

Creating a logo that’s easy to understand is essential. Many people overthink this and try to make it complicated.

Think of the most popular brands on the planet.

Nike, McDonald’s, Google, Pepsi… Can you picture them?

Of course, you can. That’s because they keep it simple and you should too.

Website development

Web design, brand identity, and a clean logo are crucial components to any business. Showing your product or the services you offer, will look better on a professional website to keep them engaged and returning to your site.

The entire process of working with a professional website designer will be beneficial to your business. You will have a site that’s professionally designed, functional, easy to navigate, and better than what you could build yourself.

What is a professional web designer?

Good web designers take care of more than just coding your site. They look at your project from start to finish and are able to custom tailor a website for your business.

A professional can start with a blank canvas or revamp a current website into something special. You want them to showcase your products or services for customers so they’ll want to remain on your website.

Essany Marketing asks the right questions to ensure you’re getting exactly what you want.

Benefits of working with a professional web designer

With a web designer, your web design and development process is smoother. But don’t let the word “professional” scare you away from working with a professional web designer. Even though we have years of experience and offer many valuable skills and services, we’re people too.

So whether you know what you want or have no idea, we do our best to work with you to create a professional website.

Our professional web design and development team can help your business stand out from the competition. With their help, your website can help position your business for success.

Honestly, our overall goal is to make you happy and we keep your customers in mind when crafting a site that’s unique to your business.

Why choose us?

The best website design companies always double check that their site builds look great on all devices and we deliver.

The development of a website goes beyond technical functionality. It’s a lifestyle choice. As your web designer, we will be to take your brand’s information and bring it to life.

Essany Marketing provides professional responsive web design that looks great on all platforms. Most of today’s traffic is done on mobile devices, so we make sure everything looks good across all devices. You can check out our web design samples here

In addition to web design and developing your site, we also provide SEO services. This includes auditing your online reputation, keyword research, and researching your competition.

If you’re lacking content or information we also provide copywriting services. Once we analyze the competition and perform keyword research, we write content that ranks.