What Is A Bounce Rate In SEO?
Bounce rate is a metric based on Google Analytics and it tracks what percent of people exit your website after viewing only one page.
The bounce rate is useful because it measures how well your site conversions are working. You can also use the bounce rates to see which pages are bringing in new leads and which ones need improvement.
The problem with bounce rate is that it doesn’t tell you anything about what happens after someone leaves your site.
It’s one thing to know that someone bounced off, but it’s another to know why they did so or what happened next.
You can start by checking which pages have the highest bounce rate with the most sessions. This means people are attracted to your website, but don’t have anywhere to go. Either check your website’s mobile design, internal links, and call-to-action.