What Are SERPs In SEO?

SERPs is an acronym for Search Engine Results Pages.

When you enter a search term or “keyword” on Google, Bing, Yahoo! or other major search engines, the results you get are a compilation of links.

These links are web-pages displayed and ranked by a search engines algorithm in response to your search query. 

Ultimately, your results are what search engines deem as the most relevant results to your search term is why so many professionals in SEO spend a lot of time on keyword research.