What Is Keyword Research In SEO?

Keyword research is a strategy that compiles highly targeted search terms that are relevant to your business. This makes it easier for your audience to find your business online.

Gathering keywords involves analyzing other people’s content in your industry, analyzing previous searches, and using other tools like SEMRush & Ahrefs to find the best relevant keywords.

The goal is to make sure your site is optimized for the keywords your customers are search for the most.