What Is Search Engine Optimization?
Search engine optimization is the process of using different techniques effectively for the overall purpose of driving traffic to a website to increase calls, sales, conversions, and views.
If it’s done correctly, you have the opportunity of positively impacting a websites visibility in a search engine’s unpaid results—often referred to as “natural,” “organic,” or “earned” results.
SEO incorporates a mix of both off-page SEO and on-page SEO. Both techniques have been proven to have an enormous impact on improving placement of a website within the SERPs.
The effectiveness of on-page SEO has many moving parts and is widely based on how well you perform keyword research. You’ll want to gather relevant topics and keywords to write effective title tags, meta tags, H1 tags, internal links, urls, robots.txt, and more.
On the other side is off-page SEO. Off-page SEO focuses primarily on everything outside of your website. This includes backlinks, directory submissions or citation consistency, social media, article marketing, forum posts, and more.
The benefits of SEO can be day and night when you’re trying to build your online reputation and increase sales.
We recommend focusing on keyword research, implementing those keywords in all parts of your on-page seo, building backlinks, and keeping an eye on your online reputation.
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