What Is Search Volume In SEO?

Search volume is how often a term, keyword, or phrase is searched for on Google or other search engines. When it comes to SEO (search engine optimization), understanding the search volume of your target keywords is essential when you want to appear in SERPs.

If a keyword has high search volume, that means it is being searched for the most through Google’s search engine.

When you perform keyword research, you’ll want to consider those high volume keywords and consider variations of those terms. Then you can filter by competition to see if you have a chance in ranking for those terms.