What Are Backlinks In SEO?

A backlink is a hyperlink that directs readers to your website from another website or webpage. Backlinks are a part of the off-page SEO process and can benefit your site tremendously. This gives your website a certain level of authority when it comes to SEO.

It’s easier to look at backlinks as you would in getting a recommendation from someone who is highly respected.

For example, if you were an amateur basketball player, and Michael Jordan mentioned how great you were in an interview, all eyes would turn to you. That’s because everyone in basketball holds Michael Jordan’s opinion very high. 

Backlinks work the same way for your website. Ultimately, depending on that websites reputation, they can improve or even hurt how your site is ranking in the SERPs.

This makes it more likely that your site will be found on search engine pages for relevant keywords. So as you can see, building backlink opportunities are very important.

The best way to get backlinks are to write great content and a lot of it. If it provides value to the internet, eventually it will get recognized. 

If you don’t want to wait until then, reach out to other websites that are in your space and ask them for a link. Choose a website that is related to what you do and not a direct competitor.

If you need help with backlinks, you can contact us below.